The Mini-MBA
Course overview
Few people can afford the three years – or the money – for an MBA course. But this does not mean that you cannot use the key principles of an MBA to your advantage in your day-to-day business life. This twelve module, self-managed on-line course, will give you the key business skills of an MBA but at a pace decided by you.
NB: Hard copy versions are available, professionally printed and bound. To find out more call customer services on +44 (0)20 7729 6677.
How does this on-line programme work and what do you get?
- Course access from anywhere through your own personal login and administration suite
- Keep track of your progress as you go
- Easy to use note taking and bookmarking facility to return to areas of interest and re-study
- Individual modules or the full course can be downloaded as PDF files to print or file as you decided
- At your convenience: at your desk, from your tablet or from your home computer
- An optional on-line multiple choice assessment at the end of the course for you to ensure you are satisfied with the completion of your training
- Certificate of completion awarded for your training records
Course benefits include:
- The essential theory, practice and techniques of an MBA
- Savings in your time and the huge costs involved in enrolling for a traditional MBA course
- Guidance on your strategic planning with current tools, techniques and thinking
- Improvement on the bottom line with your increased financial understanding
- Exponential improvement in your leadership skills
- Measurable results with your enhanced knowledge of key strategic marketing tactics
- Success in the project you undertake with a greater understanding of how to take a project from start to completion successfully
- Improvement on your ability to influence and impact colleagues and clients
- Enhanced negotiation techniques and skills to increase your success in commercial agreements
Structured to fit into your working day
The course is designed to fit around your current commitments with each module requiring an average study time of 3-4 hours. Course content can be studied on-line via our unique Learning Management System or sent to you in hard copy format anywhere in the world. This offers the flexibility of studying at work, at home or on the move, while having access to confidential help and support from our experts.
Plus receive a 30% discount off Falconbury’s Executive Mini-MBA
As an option, you are entitled and encouraged to attend Falconbury’s Executive Mini-MBA in the UK – an ideal opportunity to further enhance your skills and knowledge, again with the emphasis on techniques of practical relevance to your everyday working life provided by a superb faculty of speakers.
Course contributors
Ian Ruskin-Brown has been the owner/entrepreneur of several service businesses, a course director at the Chartered Institute of Marketing for courses on Marketing in the service sector and has designed, written and piloted in-company training courses on marketing and selling consultancy services for a number of blue chip companies. He currently runs the Marketing Your Services course for Management Center Europe and client specific courses in the USA and South East Asia.
Michael Williams is an international management consultant. His main clients include leading business schools as well as several universities and a wide range of companies throughout Europe and North America. He is the author, or co-author, of many books in the fields of leadership, management practice and organisational psychology.
Mark A Thomas is an international business consultant, author and speaker specialising in business planning, managing change, human resource management and executive development. Based in London, Mark works across the globe – he has worked in over 40 different countries and is a frequent conference and seminar speaker on business, organisation and human resource issues.
Stephen Brookson is an independent consultant, and specialises in the provision of practical business development consultancy and training programmes. He qualified as a Chartered Accountant in 1980 and his experience includes working with Ernst & Young as a consultant.
Paul Elkin provides consultancy services with a particular focus on business strategic development, performance management and corporate image. He is a Fellow of the Chartered Institute of Management Accountants. After many years in a range of senior management roles in both public and private sector industry with UK and US businesses plus time with Price Waterhouse, he formed the TMMi group at the end of 1989.
Cathy Lake MA (Oxon) is a freelance editor, writer and project manager. During the past two decades, she has taken part in, and also managed, almost every aspect of the publishing process. She has worked for most of the major national publishers and has written about 40 training manuals and textbooks. As well as writing for commercial publishers in the UK and abroad she has also written management development workbooks for corporate clients.
Assessment
Falconbury’s distance learning programmes have been certified by the Academy of Distance Learning (ADLiB). ADLiB supplies an unbiased authentication of, and quality assurance for, distance learning programme providers.
Upon course completion, distance learning participants are invited to undertake a final external assessment in the form of an online multiple-choice paper.
Participants are required to achieve a pass rate of 80% and above to ensure that a high level of competence has been achieved within the subject area and to receive the advanced ‘Certificate of Excellence’. The final external assessment can be taken up to three times, thereafter the ‘General Certificate of Course Completion’ will be issued.
NB: The final external assessment is an optional appraisal and those participants not wishing to undertake it will automatically receive the ‘General Certificate of Completion’ for their personal development/training profile.
Find out more about ADLIB here.
International Association of Distance Learning
The International Association for Distance Learning (IADL) promotes excellence in open, distance, and online learning worldwide, and provides a benchmark through which global consumers can gauge the quality of courses offered by their members.
The IADL is an independent, non-profit organisation with its principal administrative offices in London in the United Kingdom. Find out more.
Falconbury are an Approved Member of the International Association for Distance Learning.
Course contents
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The Mini MBA |
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MODULE 1: Managing yourself and others, part 1 |
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Mastering yourself |
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Mastering performance management |
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Communicate and motivate |
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Effective coaching |
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Tackling poor performers |
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MODULE 2: Managing yourself and others – Part 2 |
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Managing your team |
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Managing your time |
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Mastering meetings |
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How to be assertive, not aggressive |
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MODULE 3: Learn to be a Leader – Part 1 |
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What is management? |
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What is leadership? |
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The leader as mentor |
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MODULE 4: Learn to be a Leader – Part 2 |
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Decision making in leadership |
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Management and leadership… essentially a team effort |
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MODULE 5: Strategy is the Key – Part 1 |
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Keys to Business Success |
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Techniques of Strategic Analysis |
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Effective market analysis |
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MODULE 6: Strategy is the Key – Part 2 |
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Mastering the Volume – Cost – Profit relationship |
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Mastering organisational analysis |
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Mastering option appraisal |
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Mastering strategic leadership |
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Mastering performance measurement |
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Mastering new business development |
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MODULE 7: Master Marketing – Part 1 |
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How marketing works |
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Choosing your customers |
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The marketing mix – The product |
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The marketing mix – Pricing |
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MODULE 8: Master Marketing – Part 2 |
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The marketing mix – Your route to market distribution |
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The marketing mix – Marketing promotion and communications |
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The marketing plan |
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Workbook: Planning a campaign |
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MODULE 9: Demystifying Finance – Part 1 |
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Finance makes the world go round |
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Analysing performance |
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External analysis |
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MODULE 10: Demystifying Finance – Part 2 |
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Review of accounting principles |
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Budgeting and management accounting |
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MODULE 11: Demystifying Finance – Part 3 |
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Costs |
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Computing future decisions |
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MODULE 12: Successful Project Management |
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Introducing project management |
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Early stages |
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Planning a project |
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Making sure it sticks: follow through |
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