Advancing in Marketing

• Are you already in marketing and ready to advance?
• Do you feel held back by a lack of specialised techniques?
• Do you have it in you to become the complete marketeer?

If so, this Falconbury eight module on-line course has been designed for you.

This is the course that teaches you to think and act creatively and strategically. You will learn how to manage your marketing strategy, how to create, develop and apply an effective strategic marketing plan and how to manage your product strategy.

You’ll also understand the pros and cons of different pricing strategies and the techniques of successful communications. And you’ll learn all about distribution channels, as well as the special needs of marketing in the Internet age.

And once you’ve mastered all the key techniques and processes, you’ll find the final modules packed with tips and techniques to enhance your plans and profits.

NB: Hard copy versions are available, professionally printed and bound. To find out more call customer services on +44 (0)20 7729 6677.
h4. How does this on-line programme work and what do you get?

• Course access from anywhere through your own personal login and administration suite
• Keep track of your progress as you go
• Easy to use note taking and bookmarking facility to return to areas of interest and re-study
• Individual modules or the full course can be downloaded as PDF files to print or file as you decided
• At your convenience: at your desk, from your tablet or from your home computer
• An optional on-line multiple choice assessment at the end of the course for you to ensure you are satisfied with the completion of your training
• Certificate of completion awarded for your training records

This distance learning course will:

• Detail the power of segmentation and portfolio analysis
• Give you the pros and cons of the routes to market – distribution, market and channel
• Deliver expert advice on managing a pricing strategy, how to price new and established products, pricing guidelines and best practice
• Provide you with a huge selection of top marketing principles and great techniques to gain, keep and develop new client business
• Review some of the uses of other marketing options available to the marketing professional such as advertorials, PR, TV, radio and interviews

Who should enrol?

• Marketing managers and directors
• Marketing executives with some experience and keen to progress to the next level
• Marketing managers who have taken on new, challenging responsibilities and need to develop their techniques and sophistication.

Structured to fit into your working day

The course is designed to fit around your current commitments with each module requiring an average study time of 3-4 hours. Course content can be studied on-line via our unique Learning Management System or sent to you in hard copy format anywhere in the world. This offers the flexibility of studying at work, at home or on the move, while having access to confidential help and support from our experts.

On-line final assessment

The course has an optional on-line multiple choice assessment at the end, with a certificate on successful completion.

Norton Paley has over 25 years’ experience in general and marketing management and is the author of several best-selling books on marketing. His lecturing and consulting clients include IBM, American Express, McDonnel- Douglas, Dow Chemical, Johnson & Johnson and scores of small and mid-size companies.

David Abingdon is CEO of The Quantum Organization, a worldwide consulting group which advises smaller companies on how to grow their businesses in record time. His strategies and advice have helped scores of companies to grow profitably as well as enabling him to build several highly profitable businesses of his own.

Falconbury’s distance learning programmes have been certified by the Academy of Distance Learning (ADLiB). ADLiB supplies an unbiased authentication of, and quality assurance for, distance learning programme providers.

Upon course completion, distance learning participants are invited to undertake a final external assessment in the form of an online multiple-choice paper.

Participants are required to achieve a pass rate of 80% and above to ensure that a high level of competence has been achieved within the subject area and to receive the advanced ‘Certificate of Excellence’. The final external assessment can be taken up to three times, thereafter the ‘General Certificate of Course Completion’ will be issued.

NB: The final external assessment is an optional appraisal and those participants not wishing to undertake it will automatically receive the ‘General Certificate of Completion’ for their personal development/training profile.

Find out more about ADLIB here.

The International Association for Distance Learning (IADL) promotes excellence in open, distance, and online learning worldwide, and provides a benchmark through which global consumers can gauge the quality of courses offered by their members.

The IADL is an independent, non-profit organisation with its principal administrative offices in London in the United Kingdom. Find out more.

Falconbury are an Approved Member of the International Association for Distance Learning. Please see our

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