The Telecoms 'Mini-MBA' On-line Learning Programme
Course overview
The telecommunications industry is at the forefront of the information age – delivering voice, data, graphics and video at ever increasing speeds and in an increasing number of ways.
This 10 module Telecoms ‘Mini-MBA’ on-line programme incorporates everything an executive from the Telecoms industry needs to know to improve corporate and personal effectiveness.
The course provides an overview of key regulatory, technical, and financial trends impacting the established and new entrant providers in the industry. It analyses the technology trends underlying many of the strategies and principles executives are applying as they attempt to build businesses. Over 10 concise modules you will focus on essential management theory, practice and techniques applied in the context of the telecommunications industry. The key business skills developed will ensure that you take a dynamic approach to overcoming each challenge you face and improve the bottom line of your business.
NB: Hard copy versions are available, professionally printed and bound. To find out more call customer services on +44 (0)20 7729 6677.
How does this on-line programme work and what do you get?
- Course access from anywhere through your own personal login and administration suite
- Keep track of your progress as you go
- Easy to use note taking and bookmarking facility to return to areas of interest and re-study
- Individual modules or the full course can be downloaded as PDF files to print or file as you decided
- At your convenience: at your desk, from your tablet or from your home computer
- An optional on-line multiple choice assessment at the end of the course for you to ensure you are satisfied with the completion of your training
- Certificate of completion awarded for your training records
Course benefits include:
- Skills development as a leader and manager within the telecoms business
- Guidance on strategic planning techniques in practice within the industry
- Savings in your time and the huge costs involved in enroling for a traditional MBA course
- Enhanced negotiation techniques and skills to increase your success in commercial agreements
- Illustrated examples of key financial techniques to increase your knowledge and boost your confidence when discussing financial issues with colleagues
- Exponential improvement in your knowledge of key competitive marketing techniques and tools which are successfully employed in the telecoms industry
Who should enrol on this programme?
Executives and managers across the telecommunications industry who want to increase their understanding of successful strategic management within the sector. Those who want to enhance their own performance and their key management, leadership and Telecoms industry skills.
Structured to fit into your working day
The course is designed to fit around your current commitments with each module requiring an average study time of 3-4 hours. Course content can be studied on-line via our unique Learning Management System or sent to you in hard copy format anywhere in the world. This offers the flexibility of studying at work, at home or on the move, while having access to confidential help and support from our experts.
On-line final assessment
The course has an optional on-line multiple choice assessment at the end, with a certificate on successful completion.
Course contributors
Kevin Hard has a background in sales and management development within the Telecoms industry. His extensive experience in the industry includes setting-up and managing a national sales team to launch the successful Datatrak and Band3 products within the UK market. He spent many years working with a major telecommunications consultancy advising many major UK corporates, offering independent advice to enable organisations to make informed decisions on their strategic initiatives in telecoms including MEUC, GKN, Warners, Somerfields, Lloyds. He was regularly involved in the training of new personnel and set up a training service -3C for customers to fill a gap in the market and introduced new innovative technologies into the UK from Israel (VoIP) – Lloyds, Freeserve; Australia (CMS) – Boots, NHS, and Digital Literacy (Finland) – IBM, SAP. He now runs his own consultancy working with clients to provide management and commercial training for managers and senior level executives.
Ian Ruskin-Brown has been the owner/entrepreneur of several service businesses, a course director at the Chartered Institute of Marketing for courses on marketing in the service sector and has designed, written and piloted in-company training courses on marketing and selling consultancy services for a number of international Telecoms businesses.
Mark Thomas is an international business consultant, author and speaker specialising in business planning, managing change, human resource management and executive development. Based in London, Mark work across the globe – he has worked in over 40 different countries and is a frequent conference and seminar speaker on business, organisation and human resource issues. He has worked extensively with Telecoms companies including BT, T-Mobile, Nokia and KPN.
Ralph Tiffin is a chartered accountant and registered auditor – principal of McLachlan+Tiffin. The firm has a wide range of clients and supports clients with audit and advisory work in area such as an introduction to IFRS, ethics and fraud prevention. As a consultant he acts for many companies in the UK and overseas including British Telecom, Cable and Wireless and Telekom Malaysia on subjects ranging from understanding finance and accounting for telecoms companies, project appraisal, budgetary control systems through to fraud prevention and how proper accounting can help business.
Michael Williams is an international management consultant. His main clients include leading business schools as well as several universities and a wide range of companies throughout Europe and North America including, T-Mobile and Danish Telecom. He is author, or co-author, of many books in the fields of leadership, management practice and organisational psychology.
Tim Boyce has been involved in contract management for over 20 years. He began his career in the Ministry of Defence holding executive positions in contracts and contracts policy and finance. His industrial career began at Plessey in 1980 after which he enjoyed appointments with Siemens, British Aerospace and as commercial director at BAE systems. His functional responsibilities have included contracts, commercial, procurement, estimating, legal, project accounting and the implementation of the European Business Model.
Julian Clay has spent the past ten years helping companies increase their sales effectiveness by improving their sales and management processes. His vast selling experience, business and psychology training have given him an invaluable insight into how a successful sales operation works. This has involved specific areas like account management, sales forecasting and looking at how CRM systems can be adapted to monitor and improve performance. Other projects have included developing a sales forecasting programme and writing and delivering many sales coaching and tailored training programmes in the areas of Transport, Paper, IT and Pharmaceuticals as well as ‘Open’ programmes for many other markets which have included, Electronics, Aviation and Telecoms.
Assessment
Falconbury’s distance learning programmes have been certified by the Academy of Distance Learning (ADLiB). ADLiB supplies an unbiased authentication of, and quality assurance for, distance learning programme providers.
Upon course completion, distance learning participants are invited to undertake a final external assessment in the form of an online multiple-choice paper.
Participants are required to achieve a pass rate of 80% and above to ensure that a high level of competence has been achieved within the subject area and to receive the advanced ‘Certificate of Excellence’. The final external assessment can be taken up to three times, thereafter the ‘General Certificate of Course Completion’ will be issued.
NB: The final external assessment is an optional appraisal and those participants not wishing to undertake it will automatically receive the ‘General Certificate of Completion’ for their personal development/training profile.
Find out more about ADLIB here.
International Association of Distance Learning
The International Association for Distance Learning (IADL) promotes excellence in open, distance, and online learning worldwide, and provides a benchmark through which global consumers can gauge the quality of courses offered by their members.
The IADL is an independent, non-profit organisation with its principal administrative offices in London in the United Kingdom. Find out more.
Falconbury are an Approved Member of the International Association for Distance Learning. Please see our
Course contents
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The Telecoms ‘Mini-MBA’ |
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Module 1 - Introduction to the Telecoms Market |
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Why a Telecoms ‘Mini-MBA’ Distance Learning Programme? |
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Overview of Technologies |
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Emerging Markets-Next Generation (NGN) data and convergence |
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Key Trends for the Future in Telecommunications |
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Mobile Virtual Network Operator (MVNO) |
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Satellite Communications |
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Module 2 - Strategy and Strategic Planning in the Telecoms Market |
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Understanding the strategic importance of the ITU |
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Strategic penetration of Internet Protocol and VoIP solutions |
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The Global ICT community, regulatory bodies, standards issues and MOU’s |
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How to adopt a Green Telecoms Strategy |
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The Main Players |
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Case studies – Strategic Alliances |
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Environmental impact on choosing suppliers |
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Module 3 - Managing Yourself and Others |
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Mastering Yourself |
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Mastering performance management |
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Communicate and motivate |
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Effective coaching |
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Tackling poor performers |
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Managing your team |
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Managing your time |
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Module 4 - Learn to be a Leader |
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What is management? |
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What is leadership? |
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The Leader as Mentor |
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Decision making in leadership |
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Management and leadership… essentially a team effort |
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Module 5 - Sales Planning and Management for Business Growth |
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Sales planning |
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Managing your accounts |
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Managing the sale |
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The sales presentation and proposal |
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Focusing on the customer |
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Module 6 - Mastering Marketing in the Telecoms Industry |
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How marketing works |
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Choosing your customers |
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The marketing mix – The product |
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The Marketing mix – Pricing |
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The marketing mix – Your route to market distribution |
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The marketing mix – Marketing promotion and communications |
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The marketing plan |
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Module 7 - Demystifying Finance – Finance and Accounting Principles in Practice |
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Finance makes the world go round |
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Analysing performance |
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The Financial Times |
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Review of accounting principles |
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Module 8 - Demystifying Finance - Budgeting and Decision-making |
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Budgeting and management accounting |
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Reviewing a budget |
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Costs |
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Computing future decisions |
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Module 9 - Demystifying Finance – Financial Management in the Telecoms Sector |
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What drives telecoms? |
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Where we’ve been |
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Where we are |
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How we got here |
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Three simple statements |
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How we might succeed |
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Module 10 - Negotiating and Managing Commercial Contracts |
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Legal foundation for negotiation |
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Negotiation principles |
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The whole process |
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The negotiation |
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