Mastering Business Planning and Strategy

Overview

Paul Elkin provides a practical guide to developing successful business plans and strategies. Mastering Business Planning and Strategy looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision-making, as well as implementing and managing change.

Contents overview

1 Mastering business success
2 Mastering strategic analysis
3 Mastering market analysis
4 Mastering the Volume – Cost – Profit relationship
5 Mastering organisational analysis
6 Mastering option appraisal
7 Mastering strategic leadership
8 Mastering performance measurement
9 Mastering new business development

Content

CHAPTER 1: Mastering Business Success

Achieving business stability and growth
Business goals
Business success – the evidence
Business stability – the evidence

CHAPTER 2: Mastering Srtategic Analysis

Overview
Environmental mapping
Industry mapping
SWOT analysis
From – To analysis
Root cause analysis

CHAPTER 3: Mastering Market Analysis

Overview – defining business unit strategy
Market analysis – setting competitive strategy
Market mapping
Strategic Business Unit (SBU) analysis
SBU analysis: the benefits
Competitor profiling
Directional policy matrix
Competitive positioning: generic strategies
Competitive positioning: differentiation
Differentiation and price

CHAPTER FOUR: Mastering the Volume – Cost – Profit Relationship

Overview
The contribution approach
Product and service pricing
Cost profiling

CHAPTER FIVE: Mastering Organisational Analysis

Overview – moving to a new level of success
McKinsey ‘7S’ model

CHAPTER SIX: Mastering Option Analysis

Overview
Force-field analysis
Stakeholder analysis
Identifying financial sensitivity and evaluating risk exposure
Evaluating business development options
‘AID’ analysis

CHAPTER SEVEN: Mastering Strategic Leadership

Overview
The concept of mission
Summary – the implications of mission
Leadership: situational responsiveness

CHAPTER EIGHT: Mastering Performance Measurements

Overview
Strategic Key Performance Indicators (SKPIs)
Financial Key Performance Indicators (FKPIs)
Summary – building up the picture
Operational Key Performance Indicators (CKPIs)
City Key Performance Indicators (CKPIs)
Value added

CHAPTER NINE: Mastering New Business Development

Key stages in business development

The author

Paul Elkin worked in a range of senior management roles in the public and private sector before entering consultancy with Price Waterhouse, specialising in business performance reviews. Since 1989 he has been Managing Director of TMMi and has worked at the senior level with a wide range of UK, European and US owned businesses specialising in strategic development, performance management, planning and financial control.