Publications

Sales & Marketing

This book covers the key areas of digital marketing that need to be addressed so that plans to achieve sales growth can be implemented successfully

Digital Marketing for Business Growth

Paperback

Also available as: eBook

£14.99

A much-needed book that addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable in doing so.

£19.99 / €23.99 / $29.95

A one-stop guide to the world’s most influential writers on marketing, their key concepts, theories and frameworks. Includes Drucker, Levitt on marketing myopia, Kotler on marketing management, Porter on competitive strategy, Day, Nagle, Ansoff, Seth and Peters.

Gurus on Marketing

eBook

Also available as: Paperback

£6.39

It’s not surprising that reputation has moved to the centre of strategic thinking. But how many companies know how to manage or measure it – let alone have a reputation strategy? Far too few.
Now this expert, readable and practical report puts that right.

Managing Corporate Reputation

Report

Also available as: Download (PDF)

£49.00 / €69.00

A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a company which is either in the service sector (eg. tourism, design, financial services, medical health care) or which uses services (eg. training) to gain a competitive advantage.

£24.99 / €29.99

The ideal book for anyone seeking an introduction to marketing that is both comprehensive and accessible: all the key concepts, skills and techniques backed up by a wealth of examples and real-life case studies which make the concepts instantly meaningful.

£15.99 / €18.99 / $29.95

This treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more.

Out of the Box Marketing

eBook

Also available as: Paperback

£7.71

A set of simple, practical, proven, award-winning techniques for managing your sales force effectively and profitably.

£9.99 / €11.99 / $19.95

If you are an owner, a director or you manage a sales team, this book will help you learn more about how to manage the sales operation of your business. It will make it easier to get first-class out of your sales people which will increase your company’s sales and profitability!

Sales Strategy for Business Growth

eBook

Also available as: Paperback

£6.58

This essential Report has been compiled to guide professionals through the fundamental knowledge and skills needed for effective selling.

Selling Skills for Professionals

Report

Also available as: Download (PDF)

£49.00 / €69.00

Learn from an expert and discover the keys to developing and implementing a strategic account plan. Master the crucial steps of key account planning, the keys to analysing customer relationships and the special techniques of bonding mechanisms.

Strategic Customer Planning

Download (PDF)

Also available as: Report

£29.00 / €41.00

This essential Report provides an introduction to the ‘new’ topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.

This book goes beyond mere sales techniques: using self-assessment models, it shows you how to monitor your progress in an actual sales project against where you need to be and includes templates, tables and exercises.

Successful Selling Solutions

Paperback

Also available as: Hardback

£14.99 / €17.99 / $24.95

A compehensive guide by an expert salesman to using the telephone in business, including the most effective techniques for customer service, selling, prospecting and credit control.

Telephone Tactics

Paperback

Also available as: Ring-bound

£12.99 / €15.99 / $25.00

This best-selling book includes sections on corporate culture, business intelligence, CRM and leadership, as well as many case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.

A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world’s most successful companies and provides key models to help you develop competitive strategies for the internet age.

£65.00 / €78.99

A practical source of reference on every aspect of the business written by a successful PR professional, clearly laid out and packed with valuable checklists, tips and techniques, warning signs and helpful summaries.

The PR Practitioner's Desktop Guide

Ring-bound

Also available as: Paperback

£65.00 / €78.99

Comprehensive and practical, this guide covers all aspects of the sales manager’s role. With innovative ideas and written in a clear, practical style, it covers leadership, business planning, recruitment, sales models and tools, motivation, selling through dealers and channels.
“Julian Clay knows what has made him successful and is able to transfer these skills to others.”
Andrew Mills, Sales Dector, Portals

£65.00 / €78.99

A comprehensive guide to the techniques of developing new business, by a professional with extensive experience of both Europe and the USA.

£65.00 / €78.99