Few people can afford the years – or the money – for an MBA course. But this does not mean that you cannot use the key principles of an MBA to your advantage in your day-to-day business life. This on-line course of 12 modules will show you how.
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Few people can afford the three years – or the money – for an MBA course. But this does not mean that you cannot use the key principles of an MBA to your advantage in your day-to-day business life. This twelve module, self-managed on-line course, will give you the key business skills of an MBA but at a pace decided by you.
|The Mini MBA|
|MODULE 1: Managing yourself and others, part 1|
|Mastering performance management|
|Communicate and motivate|
|Tackling poor performers|
|MODULE 2: Managing yourself and others – Part 2|
|Managing your team|
|Managing your time|
|How to be assertive, not aggressive|
|MODULE 3: Learn to be a Leader – Part 1|
|What is management?|
|What is leadership?|
|The leader as mentor|
|MODULE 4: Learn to be a Leader – Part 2|
|Decision making in leadership|
|Management and leadership… essentially a team effort|
|MODULE 5: Strategy is the Key – Part 1|
|Keys to Business Success|
|Techniques of Strategic Analysis|
|Effective market analysis|
|MODULE 6: Strategy is the Key – Part 2|
|Mastering the Volume – Cost – Profit relationship|
|Mastering organisational analysis|
|Mastering option appraisal|
|Mastering strategic leadership|
|Mastering performance measurement|
|Mastering new business development|
|MODULE 7: Master Marketing – Part 1|
|How marketing works|
|Choosing your customers|
|The marketing mix – The product|
|The marketing mix – Pricing|
|MODULE 8: Master Marketing – Part 2|
|The marketing mix – Your route to market distribution|
|The marketing mix – Marketing promotion and communications|
|The marketing plan|
|Workbook: Planning a campaign|
|MODULE 9: Demystifying Finance – Part 1|
|Finance makes the world go round|
|MODULE 10: Demystifying Finance – Part 2|
|Review of accounting principles|
|Budgeting and management accounting|
|MODULE 11: Demystifying Finance – Part 3|
|Computing future decisions|
|MODULE 12: Successful Project Management|
|Introducing project management|
|Planning a project|
|Making sure it sticks: follow through|
Participants are invited to undertake a final assessment in the form of an online multiple-choice paper. A pass rate of 80% and above is required to ensure that a high level of competency has been achieved within the subject area, where upon you will receive a ‘Certificate of Excellence’.
Ian Ruskin-Brown has been the owner/entrepreneur of several service businesses, a course director at the Chartered Institute of Marketing for courses on Marketing in the service sector and has designed, written and piloted in-company training courses on marketing and selling consultancy services for a number of blue chip companies. He currently runs the Marketing Your Services course for Management Center Europe and client specific courses in the USA and South East Asia.
Michael Williams is an international management consultant. His main clients include leading business schools as well as several universities and a wide range of companies throughout Europe and North America. He is the author, or co-author, of many books in the fields of leadership, management practice and organisational psychology.
Mark A Thomas is an international business consultant, author and speaker specialising in business planning, managing change, human resource management and executive development. Based in London, Mark works across the globe – he has worked in over 40 different countries and is a frequent conference and seminar speaker on business, organisation and human resource issues.
Stephen Brookson is an independent consultant, and specialises in the provision of practical business development consultancy and training programmes. He qualified as a Chartered Accountant in 1980 and his experience includes working with Ernst & Young as a consultant.
Paul Elkin provides consultancy services with a particular focus on business strategic development, performance management and corporate image. He is a Fellow of the Chartered Institute of Management Accountants. After many years in a range of senior management roles in both public and private sector industry with UK and US businesses plus time with Price Waterhouse, he formed the TMMi group at the end of 1989.
Cathy Lake MA (Oxon) is a freelance editor, writer and project manager. During the past two decades, she has taken part in, and also managed, almost every aspect of the publishing process. She has worked for most of the major national publishers and has written about 40 training manuals and textbooks. As well as writing for commercial publishers in the UK and abroad she has also written management development workbooks for corporate clients.
The International Association for Distance Learning (IADL) promotes excellence in open, distance, and online learning worldwide, and provides a benchmark through which global consumers can gauge the quality of courses offered by their members.
The IADL is an independent, non-profit organisation with its principal administrative offices in London in the United Kingdom. Find out more.
Falconbury are an Approved Member of the International Association for Distance Learning.
Our bespoke online training packages offer the flexibility and ease of access plus content that is tailored to the particular challenges of your team or organisation. Find out more HERE.
This course qualifies for the following CPD programmes: