Successful Public Relations

Gain the key skills and techniques needed to be successful and effective in public relations in just 6 on-line modules requiring 3-4 hours study each module and completed in your own time

Complete course

also available:
Hard copy
Sample

GBP 150
EUR 210
USD 234

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Offers

Multiple enrolment discounts available:
1st Place – £510 + VAT
Second and subsequent enrolments at 15% discount

For corporate and bulk order discounts please call Customer Services on +44 (0)20 7729 6677 or email info@falconbury.co.uk to find out more.

Course contents

Successful Public Relations
MODULE 1 - The Role of the PR Function
The public relations practitioner
Ethical and legal issues for the public relations practitioner
Planning and evaluation for public relations
PR and the marketing mix
Tactics and techniques for PR
MODULE 2 - Media Relations and Public Affairs
Media relations
Managing public relations
Public affairs
Feature articles and photography
MODULE 3 - Special PR Functions
Public relations specialisms
Event Management
International public relations
MODULE 4 - Understanding Promotion and Marketing
Choosing appropriate advertising media
Direct mail promotions
Choosing and using a mailing house
Writing a sales letter
Effective advertising
Using point of sale materials
Choosing and using a graphic designer
MODULE 5 - PR and the Small Business
Public relations and the small business
Choosing and using a PR agency
Personal selling skills
MODULE 6 - PR and Crisis Management
Defining crisis management strategy
Command and control
Communications
Organising the media interface
Action teams/plans
Maintaining the crisis management infrastructure
Appendix 1: Crisis management team checklist
Appendix 2: The crisis log
Appendix 3: Departmental action plan
Appendix 4: The contact register

Course contributors

Caroline Black runs her own consultancy and is also an experienced trainer, mentor and speaker. Her specialist areas include corporate, consumer, business-to-business issues and crisis management communications. She has worked for a wide range of clients and brands, including Sainsbury’s, Investors in People UK, Mobil, Mars, Pedigree Petfoods, Ufi Ltd, British Gas, Smith & Nephew, the European Union, and the National Society for Epilepsy.

Jim Dunn founded his own PR consultancy in 1969 and over 25 years built TPS into one of the most successful travel, leisure and general consumer PR companies in the UK, before selling it to the Shandwick Group.

Paul batchelor is a Fellow of the Association of Chartered Certified Accountants. He has twenty years’ experience in senior roles in the UK retail financial services sector, recently specialising in internal audit, compliance, special investigations and risk management. Over a five-year period, he was responsible for creating, maintaining and testing the business resumption planning capabilities of a leading UK financial services group.

Certificate of excellence

Participants are invited to undertake a final assessment in the form of an online multiple-choice paper. A pass rate of 80% and above is required to ensure that a high level of competency has been achieved within the subject area, where upon you will receive a ‘Certificate of Excellence’.

International Association of Distance Learning

The International Association for Distance Learning (IADL) promotes excellence in open, distance, and online learning worldwide, and provides a benchmark through which global consumers can gauge the quality of courses offered by their members.

The IADL is an independent, non-profit organisation with its principal administrative offices in London in the United Kingdom. Find out more.

Falconbury are an Approved Member of the International Association for Distance Learning. Please see our

Continuing professional development

This course qualifies for the following CPD programmes:

  • Certificate

Enrol now

Complete course GBP 150.00
EUR 210.00
USD 234.00
+ VAT @ 20.00%
Enrol now
Hard copy GBP 240.00
EUR 336.00
USD 374.00
+ VAT @ 20.00%
Enrol now
Sample EUR 0.00
GBP 0.00
USD 0.00
+ VAT @ 20.00%
Enrol now

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