Gain the key skills and techniques needed to be successful and effective in public relations in just 6 on-line modules requiring 3-4 hours study each module and completed in your own time
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|Successful Public Relations|
|MODULE 1 - The Role of the PR Function|
|The public relations practitioner|
|Ethical and legal issues for the public relations practitioner|
|Planning and evaluation for public relations|
|PR and the marketing mix|
|Tactics and techniques for PR|
|MODULE 2 - Media Relations and Public Affairs|
|Managing public relations|
|Feature articles and photography|
|MODULE 3 - Special PR Functions|
|Public relations specialisms|
|International public relations|
|MODULE 4 - Understanding Promotion and Marketing|
|Choosing appropriate advertising media|
|Direct mail promotions|
|Choosing and using a mailing house|
|Writing a sales letter|
|Using point of sale materials|
|Choosing and using a graphic designer|
|MODULE 5 - PR and the Small Business|
|Public relations and the small business|
|Choosing and using a PR agency|
|Personal selling skills|
|MODULE 6 - PR and Crisis Management|
|Defining crisis management strategy|
|Command and control|
|Organising the media interface|
|Maintaining the crisis management infrastructure|
|Appendix 1: Crisis management team checklist|
|Appendix 2: The crisis log|
|Appendix 3: Departmental action plan|
|Appendix 4: The contact register|
Caroline Black runs her own consultancy and is also an experienced trainer, mentor and speaker. Her specialist areas include corporate, consumer, business-to-business issues and crisis management communications. She has worked for a wide range of clients and brands, including Sainsbury’s, Investors in People UK, Mobil, Mars, Pedigree Petfoods, Ufi Ltd, British Gas, Smith & Nephew, the European Union, and the National Society for Epilepsy.
Jim Dunn founded his own PR consultancy in 1969 and over 25 years built TPS into one of the most successful travel, leisure and general consumer PR companies in the UK, before selling it to the Shandwick Group.
Paul batchelor is a Fellow of the Association of Chartered Certified Accountants. He has twenty years’ experience in senior roles in the UK retail financial services sector, recently specialising in internal audit, compliance, special investigations and risk management. Over a five-year period, he was responsible for creating, maintaining and testing the business resumption planning capabilities of a leading UK financial services group.
Participants are invited to undertake a final assessment in the form of an online multiple-choice paper. A pass rate of 80% and above is required to ensure that a high level of competency has been achieved within the subject area, where upon you will receive a ‘Certificate of Excellence’.
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This course qualifies for the following CPD programmes: