Discover how to create a strategic marketing plan that will help you realise your strengths, identify opportunities and develop comprehensive marketing campaigns with this 8 module on-line course with each module requiring between 3 to 4 hours study to be in your own time
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As a marketing professional you must stay up-to-date with the latest marketing techniques and trends.
Falconbury’s 8 module Advancing in Marketing online course has been designed for marketing professionals who wish to continue to enhance existing skills and expertise in this area.
This course teaches you how to think and act creatively and strategically. You will learn how to manage your marketing strategy, how to create, develop and apply an effective strategic marketing plan and how to manage your product strategy.
You’ll also understand the pros and cons of different pricing strategies and the techniques of successful communications. And you’ll learn all about distribution channels, as well as the special needs of marketing in the Internet age.
And once you’ve mastered all the key techniques and processes, you’ll find the final modules packed with tips and techniques to enhance your plans and profits.
|Advancing in Marketing|
|MODULE 1 - Managing your Marketing Strategy|
|How to manage your marketing strategy – Part 1|
|How to manage your marketing strategy – Part 2|
|MODULE 2 - Managing your Competitor Intelligence and Developing your Plan|
|How to manage your competitor intelligence|
|How to manage your strategic marketing plans|
|MODULE 3 - The Marketing Mix Part 1: Segmentation and Maximising your Product Strategy|
|How to manage your markets: The power of segmentation|
|How to manage your product strategy|
|MODULE 4 - The Marketing Mix Part 2: Maximising your Promotion and Pricing Strategy|
|How to manage your communications strategy|
|How to manage your pricing strategy|
|MODULE 5 - The Marketing Mix Part 3: Maximising your Business Strategy|
|How to manage your distribution strategy|
|How to think like a strategist|
|MODULE 6 - Implementing an Integrated Marketing Communications Strategy|
|Integrated marketing communications planning|
|The content of a marcom plan – the 10 P’s|
|The ten step Marcom Plan|
|MODULE 7 - High Octane Marketing|
|19 ways to supercharge your sales|
|Gold marketing principles|
|MODULE 8 - Out of the Box Marketing – Brainstorming Ideas for your Business|
|Out of the Box Marketing - Part 1|
|Out of the Box Marketing - Part 2|
|Out of the Box Marketing - Part 3|
|Out of the Box Marketing - Part 4|
|Out of the Box Marketing - Part 5|
|Out of the Box Marketing - Part 6|
Norton Paley has over 25 years’ experience in general and marketing management and is the author of several best-selling books on marketing. His lecturing and consulting clients include IBM, American Express, McDonnel- Douglas, Dow Chemical, Johnson & Johnson and scores of small and mid-size companies.
David Abingdon is CEO of The Quantum Organization, a worldwide consulting group which advises smaller companies on how to grow their businesses in record time. His strategies and advice have helped scores of companies to grow profitably as well as enabling him to build several highly profitable businesses of his own.
Participants are invited to undertake a final assessment in the form of an online multiple-choice paper. A pass rate of 80% and above is required to ensure that a high level of competency has been achieved within the subject area, where upon you will receive a ‘Certificate of Excellence’.
The International Association for Distance Learning (IADL) promotes excellence in open, distance, and online learning worldwide, and provides a benchmark through which global consumers can gauge the quality of courses offered by their members.
The IADL is an independent, non-profit organisation with its principal administrative offices in London in the United Kingdom. Find out more.
This course qualifies for the following CPD programmes: