Effective Commercial Management Skills

Maximise your profits by reducing costs and risks and develop your commercial relationships with this 8 module, self-managed and flexible on-line course.

Complete course

also available:
Hard copy

GBP 200
EUR 280
USD 312

Enrol now

Take a Guided Tour HERE


To find out how our unique Learning Management System delivers our on-line training programmes and how easy to use and interactive they are click HERE

To find out how to register, access and complete your online distance learning programme click HERE

Course overview

The key aim of any commercial manager is to improve the profitability of the organisation, this means not just focusing on the figures. Successful holistic commercial management involves recognition of not just the price and product but also strategic analysis, risk, delivery, strong client and suppliers relationships, and getting the right people on board to deliver the goods.

Falconbury’s 8 module Effective Commercial Management Course has been developed to cover every aspect of this multi-faceted role. It provides best practice techniques and skills to allow you to understand how to choose and win the business, the subtleties of each contract, build lasting relationships, manage and mitigate risk and ultimately contribute positively to the bottom line every time.

How does this on-line programme work and what do you get?

  • Course access from anywhere through your own personal login and administration suite
  • Keep track of your progress as you go
  • Easy to use note taking and bookmarking facility to return to areas of interest and re-study
  • Individual modules or the full course can be downloaded as PDF files to print or file as you decided
  • At your convenience: at your desk, from your tablet or from your home computer
  • An optional on-line multiple choice assessment at the end of the course for you to ensure you are satisfied with the completion of your training
  • Certificate of completion awarded for your training records

Course benefits include:

  • INCREASE your confidence when using shared financial information in decision-making
  • ENABLE you to gain competitive advantage by developing mutually profitable relationships
  • EMPOWER you to negotiate win:win deals everytime
  • ADVANCE your strategic and commercial analysis skills to make profitable decisions

Who should take this course?

  • Commercial directors and managers
  • Contract directors and managers
  • Business development directors and managers
  • Sales and marketing directors and managers
  • Commercial engineers
  • Procurement and purchasing managers
  • Operations
  • Project managers
  • Finance and HR managers
  • Marketing and sales

How does this distance learning programme work and what do you get?

  • Eight modules, each requiring between 3 to 4 hours study to be completed as you choose
  • The course and its modules start at any time to suit you
  • Modules may be downloaded to study on your PC or to print hard copies. (You may also opt to receive them printed-and-bound from us.)
  • Each module has self-assessment progress questions and model answers
  • The course has an optional on-line multiple choice assessment at the end, with a certificate of completion being awarded

Course contents

Effective Commercial Management Skills
MODULE 1 - Commercial Awareness
Commercial Awareness
The Contract
MODULE 2 - Key Issues in Commercial Contracting and Relationships
Contract Performance - 1
Contract Performance - 2
Commercial Relationships
MODULE 3 - Strategic Commercial Analysis
Achieving Business Stability And Growth
Techniques of Strategic Analysis
Approaches to Market Analysis
Understanding the Volume - Cost - Profit Relationship
MODULE 4 - Commercial Option Appraisal
Tips and Tricks of Option Appraisal
New Business Development Options
Key Stages in Business Development
MODULE 5 - Performance Measurement
Essentials of the Profit-and-Loss Account
Essentials of the Balance Sheet
Performance Measurement and Ratios
MODULE 6 - Financial Analysis for Decision-Making
Budgets and Budgeting Control
Cash Management
Profit Management
Techniques and Commercial Factors
MODULE 7 - Effective Commercial Management Skills
Principles of Commercial Risk Management
Post-delivery risk
MODULE 8 - Commercial Management of Projects
Risk Management Through Sensitivity Analysis
Schedules and Milestones
The Project in Process

Course modules


• The importance of profit
• The value of intellectual property
• Using business analysis
• Applicable law
• What is a contract?
• Contract types, terms and formation
• Legal remedies
• Breach and damages
• Product liability
• Contract requirements
• Bringing the contract into effect
• Intentions to purchase and instructions to proceed
• Changing the contract


• Including the right boilerplate clauses
• Seller and buyer obligations
• Price and payment
• Delivery and the passing of property and risk
• Acceptance, rejection and inspection
• Time schedule for performance
• Cancellation and termination
• Warranties, bonds and guarantees
• Intellectual property rights
• Liabilities and indemnities
• Impact of competition law
• Importance of confidentiality
• Purchasing, procurement, buying and outsourcing
• Partnerships, partnering and joint ventures
• Win/win negotiations


• Achieving business stability and growth
• Techniques of strategic analysis
• Approaches to market analysis
• Defining business unit strategy
• Competitor profiling
• Directional policy matrix
• Competitive positioning
• Differentiation and price
• Understanding the volume-cost-profit relationship
• The contribution approach
• Product and service pricing
• Cost profiling


• Tips and tricks of option appraisal
• Force-field analysis
• Stakeholder analysis
• Identifying financial sensitivity and evaluating risk exposure
• Evaluating business development options
• ‘AID’ analysis
• New business development options
• Key stages in business development
• Vision statement
• Quantum leap approach
• Strategic options
• Organisation structure
• Business development projects


• Essentials of the profit and loss account
• Essentials of the balance sheet
• Cash flow statement
• Key performance indicators: strategic, financial, operational, City
• Return on investment
• Freehold land and building valuation
• Profit margin on sales
• Asset turnover
• Ratios: stock, debtor, creditor, liquidity, current, quick, gearing, employee
• Comparisons with competitors


• Budgets and budgeting control
• Overhead costs and capital expenditure
• Useful techniques for forecasting and reporting
• Effective cash management to ensure liquidity
• Improving profitability
• Product, service and customer profitability
• Practical financial techniques and commercial factors: evaluation, pay-back period, NPV and more
• Essential replacements and legislation requirements
• The management role
• Investment risks and rewards


• The risk pendulum
• Risk bearing, risk sharing
• Partnership sourcing and contracting
• Exclusion clauses
• Insurance
• Customer characteristics and company culture
• Key contractual milestones
• Residual obligations and risks
• Pricing
• Account management


• Risk management through sensitivity analysis
• Analysis of price and volume changes
• Identify the risky parameters and tie them down
• Schedules and milestones
• Budgets for projects: labour, material, equipment and other costs
• Preparing estimates
• The project plan
• Monitoring a project to success
• Building in quality
• Overcoming problems effectively and without penalty

Certificate of excellence

Participants are invited to undertake a final assessment in the form of an online multiple-choice paper. A pass rate of 80% and above is required to ensure that a high level of competency has been achieved within the subject area, where upon you will receive a ‘Certificate of Excellence’.

Course contributors

Tim Boyce has been involved in contract management for over 20 years. He began his career in the Ministry of Defence holding executive positions in contracts, contracts policy and finance. His industrial career began at Plessey in 1980 after which he enjoyed appointments with Siemens, British Aerospace and as commercial director at BAE Systems. His functional responsibilities have included contracts, commercial, procurement, estimating, legal, project accounting and the implementation of the European Business Excellence Model. He is a former member of the Chartered Institute of Purchasing and Supply (CIPS). His committee work included the CIPS National Contracts Management Committee, the CBI Contracts panel, the CBI Defence Procurement Panel and the CBI/MoD working groups on partnering and incentive contracting.

Paul Elkin provides consultancy services with a particular focus on business strategic development, performance management and corporate image. He is a Fellow of the Chartered Institute of Management Accountants. After many years in a range of senior management roles in both public and private sector industry with UK and US businesses
plus time with Price Waterhouse, he formed the TMMi group at the end of 1989.

Eric Evans works as a negotiator, constant, business coach and trainer for a number of the world’s most successful organisations. His works includes preparing and assisting clients with negotiations, undertaking systematic cost reduction projects, improving organisation’s procurement and supply chain operations and reviewing and improving contracts and approaches to contracting. He has worked in a number of industries including fast moving consumer goods, pharmaceuticals, financial services, IT & telecoms, oil & gas and the public sector. His consulting and training activities have taken him across Europe, the Gulf Region, the Far East, South America, Africa and the USA.

Cathy Lake MA (Oxon) is a freelance editor, writer and project manager. During the past two decades, she has taken part in, and also managed, almost every aspect of the publishing process. She has worked for most of the major national publishers and has written about 40 training manuals and textbooks. As well as writing for commercial publishers in the UK and abroad she has also written management development workbooks for corporate clients.

Barrie Pearson is Chief Executive of Realization, which he established to provide world-class mentoring and coaching for CEOs and entrepreneurs in acquiring and disposing of companies. In 1976 Barrie Pearson founded Livingstone Guarantee plc, the first corporate finance boutique in the UK, advising on acquisitions, disposals, management buy-outs and buy-ins, fund-raising and stockmarket listings. When he sold it, the company had become the largest and most successful independent corporate finance house in the UK. He has written 17 books, including Trade Secrets of Business Disposals, and has presented seminars on acquiring and selling companies in the UK, Europe, New Zealand and SE Asia.

Ralph Tiffin is a chartered accountant and registered auditor – principal of McLachlan+Tiffin. The firm has a wide range of clients and supports clients with audit and advisory work in areas such as introduction of IFRS, ethics and fraud prevention. As consultant he acts for many companies in the UK and overseas on subjects ranging from understanding accounting for pharmaceutical companies, project appraisal, budgetary control systems through to fraud prevention. Ralph lectures and consults widely on accounting topics particularly on understanding what financial reports mean and how proper accounting practice can help business.

Bespoke Online Learning

Our bespoke online training packages offer the flexibility and ease of access plus content that is tailored to the particular challenges of your team or organisation. Find out more HERE.

To speak to an advisor call Customer Services on +44 (0)20 7729 6677, email us at info@falconbury.co.uk or use our contact form.

International Association of Distance Learning


The International Association for Distance Learning (IADL) promotes excellence in open, distance, and online learning worldwide, and provides a benchmark through which global consumers can gauge the quality of courses offered by their members.

The IADL is an independent, non-profit organisation with its principal administrative offices in London in the United Kingdom. Find out more.

Falconbury are an Approved Member of the International Association for Distance Learning.

Continuing professional development

This course qualifies for the following CPD programmes:

  • Certificate

Enrol now

Complete course GBP 200.00
EUR 280.00
USD 312.00
+ VAT @ 20.00%
Enrol now
Hard copy GBP 320.00
EUR 448.00
USD 499.00
+ VAT @ 20.00%
Enrol now
Sample EUR 0.00
GBP 0.00
USD 0.00
+ VAT @ 20.00%
Enrol now

You may also be interested in

Previous customers include...

  • .
  • 1Life
  • Aberdeen City Council
  • Agincare Group Ltd
  • Alumet Systems (UK) Ltd
  • Denmans Electrical Contractors
  • Echo Managed Services
  • EDF Energy
  • Findian CTO Services Ltd
  • Friends Life
  • Granby
  • GustoMSC
  • Hansen Corporation Europe Ltd
  • Highway Traffic Management ltd
  • Home Group Ltd
  • Ian Williams Ltd
  • Icehouse
  • KnowledgePool Group Ltd
  • Nina Inc
  • Perkbox
  • Royal Society of Chemistry
  • Sarsen Stone Group
  • sihd
  • Taq Taq Operating Company Ltd
  • TSYS International
  • Volkswagen Group UK Limited
  • WebWayOne LTd
  • wisdom of Nature