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The Pharma 'Mini-MBA' On-line Learning Programme Training Course
A 14 module self-managed, flexible, online learning course: Focus on the essential MBA theory, practice and technique needed to be a high-performing manager in the field of pharmaceutical with this 14 module course allowing 3 to 4 hours per module to be completed in your own time.
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To find out how to register, access and complete your online distance learning programme click HERE
Introduction - John Ansell
Falconbury’s expert speaker and course contributor John Ansell gives his view on the latest developments within the pharmaceutical industry.
Course contents
| The Pharma ‘Mini-MBA’ Distance Learning Programme |
| MODULE 1 - Introduction to Pharma |
| MODULE 2 - Strategy is the Key |
| MODULE 3 - Strategy in Practice in the Pharmaceutical Sector |
| MODULE 4 - Strategy in Practice in the Pharmaceutical Sector: Strategy for Deals |
| Mergers and Alliances |
| Partnering strategies |
| MODULE 5 - Managing Yourself and Others |
| Mastering Yourself |
| Mastering performance management |
| Communicate and motivate |
| Effective coaching |
| Tackling poor performers |
| Managing your team |
| Managing your time |
| Mastering meetings |
| How to be assertive, not aggressive |
| MODULE 6 - Learn to be a Leader |
| What is management |
| What is leadership |
| The leader as mentor |
| Decision making in leadership |
| Management and leadership… essentially a team effort |
| MODULE 7 - Leadership and Change in the Pharmaceutical Industry |
| Introduction: Leadership challenges in the Pharmaceutical Industry |
| Acquiring, managing and retaining talent in a competitive world |
| Employee engagement |
| Leading through uncertainty |
| The importance of corporate culture |
| Managing cultural change and transition |
| Developing leadership at every level |
| Learning and leadership: Self-awareness and self-development |
| Consider the following scenarios |
| MODULE 8 - Mastering Pharma Marketing: Introduction |
| How marketing works in pharmaceuticals |
| Pharmaceutical market research |
| MODULE 9 - Mastering Pharma Marketing: Marketing Strategies |
| Life-cycle Management |
| The importance of range extensions |
| Pricing |
| Pricing mechanisms and reimbursement |
| MODULE 10 - Mastering Pharma Marketing: Distribution, Promotional Activities and Codes of Practice |
| Distribution |
| The role of promotion |
| Codes of practice |
| Conclusions: How marketing applies to pharmaceuticals |
| MODULE 11 - Demystifying Finance: Accounting Principles and Practice |
| Finance makes the world go round |
| Analysing performance |
| External analysis |
| Review of accounting principles |
| MODULE 12 - Demystifying Finance: Budgeting and Decision-Making |
| Budgeting and management accounting |
| Costs |
| Computing future decisions |
| MODULE 13 - Demystifying Finance: Financial Management in the Pharma Industry |
| What is the drug industry all about? |
| Three simple statements – are there any problems? |
| MODULE 14 - Successful Negotiation Techniques and Tactics |
| Legal foundation for negotiation |
| Negotiation principles |
| The whole process |
| The negotiation |
Course overview
The question facing most of Pharma executives today is whether, the skill set that is needed exists within the organisation to drive the business forward in this tough environment.
In order to succeed it is vital that as an individual working within the pharma sector you develop, not only the expert technical skills required, but also the key business and management skills needed to ensure that you can take a dynamic approach to overcoming each challenge.
The MBA syllabus, theory, practice and techniques applied exclusively to the needs of high-performing managers in the pharmaceutical industry with this 14 module, on-line and easy-to-use training course.
Who should enroll on this programme?
Designed specifically for:- Senior and middle managers in the pharma and biotech sector
- Experienced managers making a career change into the industry
- Scientific and technical executives making the move into management
- Those who have been in the industry for years but with no formal development training
Bespoke Online Learning
Our bespoke online training packages offer the flexibility and ease of access plus content that is tailored to the particular challenges of your team or organisation. Find out more HERE.
To speak to an advisor call Customer Services on +44 (0)20 7729 6677, email us at info@falconbury.co.uk or use our contact form.
Certificate of excellence
Participants are invited to undertake a final assessment in the form of an online multiple-choice paper. A pass rate of 80% and above is required to ensure that a high level of competency has been achieved within the subject area, where upon you will receive a ‘Certificate of Excellence’.
Course contributors
JOHN ANSELL is a biochemistry graduate with a Masters degree in Business Studies. John began his 20-year career in international marketing and business development in Holland with Organon, worked for Schering AG and Fisons in the UK, and again in Holland, with Solvay. Finally, from 1985 to 1989 he worked at Glaxo Holdings, on Zantac. Subsequently, as an independent industry consultant, John has worked for over 100 clients on commercial strategic projects. He is a frequent speaker, and has also acted as chairman of over 30 industry conferences. John is the author of more than 40 articles and reports on strategic industry issues.
DR HELENA BOSCHI has spent the last 17 years working with closely with businesses in the pharmaceutical sector to define and design new strategic initiatives, particularly in the areas of leadership development, learning and organisational change. Until very recently she worked at Shire Pharmaceuticals as Vice President, Talent Management and prior to this Corporate Director, Head of Global Organisation Development for Serono International SA in Geneva. Her recent achievements include leading a global team to design and communicate a company-wide leadership development framework, advancing the talent acquisition function for the hiring of a new sales force for a product launch, delivering and co-ordinating tailored development in different countries in line with the requisite capabilities and business requirements and creating a process for building a talent pipeline.
She has also been involved in setting up new employee assimilation and integration, culture transition and other major change initiatives. Helena continues to research the talent management arena for best practices and new approaches across organizations worldwide.
IAN RUSKIN-BROWN has been the owner/entrepreneur of several service businesses, a course director at the Chartered Institute of Marketing for courses on marketing in the service sector and has designed, written and piloted in-company training courses on marketing and selling consultancy services for a number of blue chip companies. He currently runs the Marketing Your Services course for Management Center Europe and client specific courses in the USA and South East Asia.
STEPHEN BROOKSON is an independent consultant, and specialises in the provision of practical business development consultancy and training programmes. He qualified as a Chartered Accountant in 1980 and his experience includes working with Ernst & Young as a consultant.
PAUL ELKIN provides consultancy services with a particular focus on business strategic development, performance management and corporate image. He is a Fellow of the Chartered Institute of Management Accountants. After many years in a range of senior management roles in both public and private sector industry with UK and US businesses plus time with Price Waterhouse, he formed the TMMi group at the end of 1989.
MARK A THOMAS is an international business consultant, author and speaker specialising in business planning, managing change, human resource management and executive development. Based in London, Mark works across the globe – he has worked in over 40 different countries and is a frequent conference and seminar speaker on business, organisation and human resource issues.
RALPH TIFFIN is a chartered accountant and registered auditor – principal of McLachlan+Tiffin. The firm has a wide range of clients and supports clients with audit and advisory work in areas such as introduction of IFRS, ethics and fraud prevention. As consultant he acts for many companies in the UK and overseas on subjects ranging from understanding accounting for pharmaceutical companies, project appraisal, budgetary control systems through to fraud prevention. Ralph lectures and consults widely on accounting topics particularly on understanding what financial reports mean and how proper accounting practice can help business.
MICHAEL WILLIAMS is an international management consultant. His main clients include leading business schools as well as several universities and a wide range of companies throughout Europe and North America. He is the author, or co-author, of many books in the fields of leadership, management practice and organisational psychology.
International Association of Distance Learning
The International Association for Distance Learning (IADL) promotes excellence in open, distance, and online learning worldwide, and provides a benchmark through which global consumers can gauge the quality of courses offered by their members.
The IADL is an independent, non-profit organisation with its principal administrative offices in London in the United Kingdom. Find out more.
Falconbury are an Approved Member of the International Association for Distance Learning.