Essential Selling Skills

This In-house training programme will enhanced your sales team’s chances of winning a higher proportion of the sales you aim for.

Course Overview

There is a direct link to improving your selling skills and good sales performance.

Developing a sale properly makes it easier to focus on the best opportunities and helps you to manage your time well. It is achieved by doing the right things at the right time, in the right target accounts. It also involves you sales team’s thinking of different alternatives to the many sales issues.

This programme will give a thorough grounding on the essential selling skills needed to manage most selling situations. It will also give your team the confidence to maximise on any sales opportunity in the future. It is practical, easy to follow yet challenging enough to ensure that they can take away new techniques to implement in their day-to-day sales role. This will greatly improve their chances of hitting their sales targets.

Programme objectives:

Typical topics include:

  • Telephone techniques, introduction letters and emails
  • Questioning skills and turning interest into commitment
  • Presenting your products and services
  • Having a good sales proposal
  • Negotiation and closing the sale

Who should attend?

  • Sales Executives/Account Managers
  • Those new to a sales role
  • Sales Managers
  • Those who would like a sales refresher
  • Those looking to move into a sales role


Your next step is to call us now on +44 (0)20 7729 6677 or email us at or use our contact form and find out how we can help. There are no commitments, and if we cannot help our advice and recommendations are free of charge.

The Recommended Trainer

Julian Clay is a Management Consultant specialising in selling techniques. After a successful career with Kodak, he developed his own consultancy. His expertise lies in understanding the core business challenges faced by companies, as well as having the ability to assess and build on a sales team’s skills. He has written a sales forecasting software programme to help companies manage and win more business opportunities. Julian is also the co-author of The Sales Manager’s Desktop Guide and author of Successful Selling Solutions (both published by Thorogood).