Account Management Made Easy

This In-house programme shows your team how they can manage business relationships in new and existing accounts

Course Overview

Good account management can improve your chances of retaining customers and winning more business with them.

This In-house programme will look at how your team can manage business relationships in new and existing accounts. By managing a target account well, whether it is new or existing, they will help to differentiate your company from your competitors. This will also build confidence and trust in them as account managers in order to maximise their chances in future sales opportunities.

Breaking into new accounts is a vital part of the sales process, maintaining and developing them is another. This can be done by understanding the target account’s market, buying motivation and decision-making process. Account managers can create an ‘Account Profile’, which will help them create a sales strategy. This will improve the chance of selling more of your organisations products/services.

Programme objectives:

  • Targeting new accounts
  • Getting more out of your existing customers
  • Building better successful business relationships
  • To become a better account manager
  • Develop a strategy to win new business

Who should attend?

  • Sales executives/account managers
  • Those new to an account management role
  • Sales managers
  • Those who would like a refresher
  • Those looking to move into an account management role


Your next step is to call us now on +44 (0)20 7729 6677 or email us at or use our contact form and find out how we can help. There are no commitments, and if we cannot help our advice and recommendations are free of charge.

The recommended Trainer

Julian Clay is a Management Consultant specialising in selling techniques. After a successful career with Kodak, he developed his own consultancy. His expertise lies in understanding the core business challenges faced by companies, as well as having the ability to assess and build on a sales team’s skills. He has written a sales forecasting software programme to help companies manage and win more business opportunities. Julian is also the co-author of The Sales Manager’s Desktop Guide and author of Successful Selling Solutions (both published by Thorogood).