Focus on current law firm management principles and techniques applied to the particular demands of the legal practice
The legal landscape is constantly changing and every day lawyers and managers within firms are facing dynamic new challenges to lead change, inspire innovation and manage increasingly complex business issues.
Firms that stay competitive over a long period of time are those which have developed a clear strategic vision, have the skills and techniques to turn strategy into reality and can adapt and endure both internal and external change.
With our presenters who have worked both within private practice and in-house departments, Falconbury have developed this intensive 3-day In-house training programme.
It will supercharge the teams key management skills and intellectual capital enabling them to integrate strategic, financial, people management and business development goals to achieve consistent success.
You train to become a lawyer, yet management seems to be one of those things that people are just left to do. This In-house programme will provide you with a range of current management principles and techniques and apply them to the particular demands of the legal practice. The avoidance of pitfalls and exploitation of opportunities comes from business acumen which is fashioned not only by experience but also by the injection of ideas and techniques from external sources such as this programme.
Investment in human capital and developing the individual delivers payback for all employers. A firm will only get effective business development from managers who tackle successfully the difficult issues that currently confront a firm. This 3-day intensive development programme will send you back to your firm with a dynamic and refreshed approach to management.
This course is accredited for 18 CPD hours by the Solicitors Regulation Authority (CPD reference CSC/FALI). After successfully completing the course you will receive a certificate stating the amount of hours and type of training you have completed.
In this module you will explore the classic elements of strategic thinking and the tools and techniques associated with strategic analysis in the legal sector. It will give you a clear understanding of the key financial management techniques you need and teach you to integrate both to achieve your goals.
Law Firm Strategy
Developing a challenging budget
Using management information to run a profitable firm
This module concentrates on the range of client relationship and business development activities a lawyer should undertake. These activities are all inter-connected and equally important to the growth and success of the firm. The level of understanding and type of skills required within each area will vary depending upon level of qualification, experience and position. Many lawyers and law firms over-complicate personal development plan. Essentially, it is about how lawyers interact, relate and communicate with their clients and prospective clients.
Introduction – getting some focus
Where am I now? Knowing your own and your clients’ business
Where do I want to be? – Setting goals and developing bite-sized action plans
How will I get there?
** Reviewing the various marketing and selling tools to identify those most appropriate for you, your market and your clients
** Publicity and advertising
** Newsletters and alerts
** Thought leadership
** Seminars, events and networking
** Web sites, SEO and blogs
** Social marketing – LinkedIn, Twitter etc
Talented employees want to work in firms with vision. Investment in your leadership is key in engaging and retaining talent. This module will explore how to make your firm a compelling employment proposition – therefore ensuring you and your firm maintain the competitive edge in an increasingly competitive market. It will look at your style as leader and manager, and help you to build and maintain an effective team. The module will also consider how you will find time to invest in your team.
Getting other people to do what you want them to do with enthusiasm
Finding time to manage the team more effectively
Action planning and conclusions
The faculty combines in-depth knowledge of law firm management with significant business consultancy experience and expert facilitation skills.
ROBERT MOWBRAY is one of the longest standing and most widely known trainers of professionals having worked in and with law, accounting and other professional organisations for over 25 years. He is renowned as a trainer in things “financial” and has considerable experience of helping lawyers to read financial statements and in helping professional firms to increase profitability through more efficient and effective working practices. Robert was the author of Maximising the Profitability of Law Firms and has trained or consulted with over 500 firms in over 25 countries. He has been voted Trainer of the Year by the Legal Education & Training Group and was the author of the annual financial benchmarking survey organised by the Law Management Section of the Law Society from 2006-2009. Robert sits on a national advisory panel to Lloyds TSB advising the bank on its strategy in the legal sector. The unique experience that Robert has gained puts him in a position to independently and authoritatively help professional firms to develop their people and their business.
KIM TASSO is an independent strategic business development consultant, specialising in the professional services sector, with over 30 years’ experience. Qualified in psychology, management, marketing, coach/mentoring and NLP, Kim started her career in sales and marketing positions in the technology sector. She worked in-house at Deloittes and Nabarro (solicitors) and for over 300 clients including: Boodle Hatfield, Herbert Smith, Keating Chambers, Lester Aldridge, Mayer Brown, Olswang, Rix & Kay, Royds, Seddons, S J Berwin, Thomson Snell & Passmore, Veale Wasbrough and is a part-time lecturer on post-graduate marketing courses. Her first book Dynamic Practice Development – Selling skills and techniques for the professions was published in 2000 by Thorogood Publishing.
A central component of this In-house programme will be a law firm related business case study that will run throughout the three days. The case study will bring together many of the strategic and change management issues faced by professionals in their ‘real world’ law firm. Each day small teams will be given the opportunity to participate in Think-Tank sessions to address the case study issues. The team will be encouraged to combine their own practical experiences with the learning gained during the the programme to recommend strategies and solutions for the main issues arising from the case study. This will culminate on the final day with work teams presenting their outcomes to their colleagues.
This course qualifies for the following CPD programmes: