Social Media for Business Courses

This practical In-house course offers straight-forward training to achieve a competitive advantage with social media

Course Overview

The simultaneous impact of social networks, cloud computing, mobile devices and collaborative technology is having a highly disruptive effect on enterprises. Yet many businesses fail to equip employees with the guidelines, encouragement and practical training to maximise the business potential of social networks. The era of the Social Enterprise is fast approaching and this programme of courses offers straight-forward, best-practice, practical training for employees across all disciplines in how to exploit social media and digital tools for business benefit.

Who should attend?

The programme design is suitable for executives or managers from PR, HR, sales, marketing, customer service and business development. Social media is creating two way and collaborative customer, partner and employee touchpoints that transcend traditional marketing, PR and sales campaigns. The training will allow you to align your traditional campaigns with the dynamic advantages of real-time engagement offered by social media and digital tools and allow your business to exploit this potential.

What are the objectives of the programme?

  1. Rapid up-skilling of employees to confidently exploit social media and digital channels
  2. Hands-on and practical training focused on business outcomes
  3. Bottom line impact – social media used for lead generation, influencer engagement, co-creation, customer service and collaboration
  4. Business transformation and the creation of building blocks for the development of a Social Enterprise

Programme Sample Half Day

Learn Why Social Media Is Transforming Business
  • Latest statistics, trends, demographics and research
  • Impact of mobility, cloud computing and globalisation
  • Move towards transparency and the social enterprise
Understand How The Main Social Media Channels And Digital Tools Can Be Used For Business
  • Twitter, Facebook, LinkedIn, YouTube, Google+, Pinterest, Instagram and AudioBoo
  • Hootsuite, Twitter Lists, Followerwonk, SocialBakers, Google, Topsy and Klout
  • Real time engagement with clients, partners and prospects
  • Know What Content And Engagement Strategy To Use*
  • Documents – white papers, case studies, news releases, thought leadership and blogs
  • Video – webinars, hangouts, product/service launches and Vine
  • Audio – audio conference and recordings from events/CEO speeches
  • Image – photos and infographics
  • Live – Twitter Q&A, hangouts, real time monitoring and brand reputation
Examine Case Studies Showing Best Practice Examples Of Social Media In Business
  • Insurance, Legal and Finance – social enterprise and transparency
  • Technology and Telecoms – crisis communications
  • Government – crowdsourcing and co-creation
Practical Hands-On Training: How To Use The Free Hootsuite Social Media Management Tool As Part Of Your Daily Workflow
  • Hootsuite – managing Twitter, monitoring Twitter Lists to harvest real time business critical information, scheduling content and measuring social media analytics
Find Out How To Align Social Media With Your Business, Marketing And Communications Plan
  • Situation analysis and planning, communications objectives, content roadmap, audiences messages, strategy and delivery plans, evaluation and measurement

Sample Programme 1 Day

Learn Why Social Media Is Transforming Business
  • Latest statistics, trends, demographics and research
  • Impact of mobility, cloud computing and globalisation
  • Move towards transparency and the social enterprise
Understand How The Main Social Media Channels And Digital Tools Can Be Used For Business
  • Twitter, Facebook, LinkedIn, YouTube, Google+, Pinterest, Instagram and AudioBoo
  • Hootsuite, Twitter Lists, Followerwonk, SocialBakers, Google, Topsy and Klout
  • Real time engagement with clients, partners and prospects
Know What Content And Engagement Strategy To Use
  • Documents – white papers, case studies, news releases, thought leadership and blogs
  • Video – webinars, hangouts, product/service launches and Vine
  • Audio – audio conference and recordings from events/CEO speeches
  • Image – photos and infographics
  • Live – Twitter Q&A, hangouts, real time monitoring and brand reputation
Examine Case Studies Showing Best Practice Examples Of Social Media In Business
  • Insurance, Legal and Finance – social enterprise and transparency
  • Technology and Telecoms – crisis communications
  • Automotive and Retail – product launches
  • Pharmaceutical and Energy – engagement with influencers
  • Government – crowdsourcing and co-creation
Practical Basic Hands-On Training: How To Use The Free Hootsuite Social Media Management Tool As Part Of Your Daily Workflow
  • Hootsuite – managing Twitter, Facebook, LinkedIn, Google+ and YouTube, monitoring Twitter Lists to harvest information on topics and influencers directly relevant for business
  • Hootsuite – scheduling different types of content across Twitter, Facebook, LinkedIn, Google+ and YouTube
  • Hootsuite – building basic reports to easily measure campaign effectiveness and social media analytics
Aligning Social Media With Your Business, Marketing And Communications Plan
  • In depth discussion and demonstration of best-practice methodology to align social media to business, marketing and communications plan. Including situation analysis and planning, communications objectives, content roadmap, audiences messages, strategy and delivery plans, evaluation and measurement

Practical Scenario One: Launch Of New Service
*In this scenario, delegates will work in teams and plan the marketing and communications strategy for the launch of a new service using social media channels. Teams present their plans to each other

Practical Scenario Two: Crisis Communications
  • In this scenario, delegates will work in teams and be given a crisis scenario affecting a corporate brand. The crisis spreads rapidly across social media channels and the delegates will devise their plan to deal with the crisis. Teams present their plans to each other

Sample Programme 2 Days

Learn Why Social Media Is Transforming Business
  • Latest statistics, trends, demographics and research
  • Impact of mobility, cloud computing and globalisation
  • Move towards transparency and the social enterprise
Awareness Of Best Practice Social Media Guidelines
  • Best practice examples of social media guidelines from leading companies and organisations
    • Basic do’s and don’t’s
  • How to encourage employee adoption and empowerment
Understand How The Main Social Media Channels And Digital Tools Can Be Used For Business
  • Twitter, Facebook, LinkedIn, YouTube, Google+, Pinterest, Instagram and AudioBoo
  • Hootsuite, Twitter Lists, Followerwonk, SocialBakers, Google, Topsy and Klout
  • Real time engagement with clients, partners and prospects
Aligning Social Media With Your Business, Marketing And Communications Plan
  • Situation analysis and planning, communications objectives, content roadmap, audiences messages, strategy and delivery plans, evaluation and measurement
Know What Content And Engagement Strategy To Use
  • Documents – white papers, case studies, news releases, thought leadership and blogs
  • Video – webinars, hangouts and product/service launches
  • Audio – audio conference and recordings from events/CEO speeches
  • Image – photos and infographics
  • Live – Twitter Q&A, hangouts, real time monitoring and brand reputation
  • Interactive content – quizzes and pick your favourites
What Is The Best Time To Post And Share Content For Maximum Engagement
  • Twitter
  • Facebook
  • LinkedIn
Examine Case Studies Showing Best Practice Examples Of Social Media In Business
  • Insurance, Legal and Finance – social enterprise and transparency
  • Technology and Telecoms – crisis communications
  • Automotive and Retail – product launches
  • Pharmaceutical and Energy – engagement with influencers
  • Government – crowdsourcing and co-creation
Practical Hands-On Training: How To Use The Free Hootsuite Social Media Management Tool As Part Of Your Daily Workflow
  • Hootsuite – managing Twitter, Facebook, LinkedIn, Google+ and YouTube, monitoring Twitter Lists to harvest information on topics and influencers directly relevant for business
  • Hootsuite – scheduling different types of content across Twitter, Facebook, LinkedIn, Google+ and YouTube
  • Hootsuite – building basic reports to easily measure campaign effectiveness and social media analytics
Practical Exercise One: Using Hootsuite To Monitor Competitors And Clients
  • In this practical exercise, delegates will work individually with the trainers assisting them create tools to monitor competitors and clients

Practical Exercise Two: Using Hootsuite For Lead Generation
*In this practical exercise, delegates will work individually with the trainers assisting them create lead generation tools

How Social Media Advertising Can Generate Leads
  • Practical demonstration of how to use PPC advertising and sponsored content for lead generation across LinkedIn, Twitter and Facebook

Aligning Social Media With Your Business, Marketing And Communications Plan
In depth discussion and demonstration of best-practice methodology to align social media to business, marketing and communications plan. Including situation analysis and planning, communications objectives, content roadmap, audience messages, strategy and delivery plans, evaluation and measurement.

Practical Scenario One: Launch Of New Service
In this scenario, delegates will work in teams and plan the marketing and communications strategy for the launch of a new service using social media channels. Teams present their plans to each other.

Practical Scenario Two: Crisis Communications
In this scenario, delegates will work in teams and be given a crisis scenario affecting a corporate brand. The crisis spreads rapidly across social media channels and the delegates will devise plans to deal with the crisis. Teams present their plans to each other.

Making Your Business A Social Enterprise
Group discussion on the changing nature of business and the emergence of the social enterprise. What are the implications? How will this change how an enterprise operates? How can change and adoption be managed? The trainers will show examples of organisations that claim to be social enterprises for group discussion.

Recommended Trainers

James Kelliher is Chairman & Chief Executive Officer of Whiteoaks – one of the UK’s leading independent public relations consultancies. James has been providing high-level strategic PR consultancy, training and guidance to major clients – both in the public and private sector – for over 20 years. He is responsible for the design and delivery of the digital diplomacy training programme for the Foreign and Commonwealth Office (FCO). This involves training all the FCO policy teams in using social media and digital tools to achieve FCO objectives. He has also provided crisis communications consultancy and media spokespeople training – including filmed scenario role play exercises – for major clients including British Telecom, Daily Mail Group, International Cyber Security Protection Alliance, Microsoft, Siemens and the Queen Elizabeth Hospital Birmingham. James is a Freeman and Liveryman of the City of London.

Andy Black is Head of Digital for Whiteoaks. Andy has over 20 years’ experience in exploiting technology, content and information to achieve strategic objectives. Andy graduated from the Bristol Old Vic Theatre School and worked as a professional actor before joining a video production company at the start of the digital revolution. Since then Andy has worked on a number of ground-breaking projects including the Excalibur rapid rebuttal database for the Labour Party, using Banksy imagery in the General Election social media campaign for the Lib Dems, managing Honda’s social media monitoring, directing social media campaigns for Vodafone and developing information services for Reuters, Jane’s Information, The Independent and the Daily Mail.
Andy is currently responsible for the design and delivery of the international communications skills courses for the Foreign and Commonwealth Office and alongside James, the design and delivery of the digital diplomacy training programme for the Foreign and Commonwealth Office.