This intensive and practical development programme is a concentrated way to focus on the core elements of an MBA; strategy and change, finance, people, leadership and marketing in a dynamic and applied learning environment. Focusing on key areas that determine real business results and rewards, this programme is full of practical tips, tools and techniques – all underpinned with tried-and-tested business principles, that can deliver value.
Four intensive days of development will:
Who should attend?
The programme’s design is suitable for all existing and aspiring managers from any function or business sector. It offers a rare opportunity for executives to learn with colleagues whose experience will be drawn from a wide array of different sectors, including:
In this opening module you will initially reflect on the course ahead and your own personal leadership brand. This will help you focus on your own areas of strength and personal development. The session will then move on to explore some of the classic elements of strategic thinking and strategic analysis. You will learn about and then apply some classic strategic models to your own business and industry. The session is designed to help develop your strategic thinking and approach to business.
During this session we will examine in detail some of the classic changes involved in implementing organizational change. You will gain a leadership perspective of some of the classic obstacles to be overcome in driving change and at the same time apply a practical toolkit of change management tools. The session will also look at a series of corporate change scenarios and case studies as well as asking you to reflect on your past, current and future organizational change challenges.
This module is designed to help you understand the language of business finance. It will provide you with a clear understanding of the key financial indicators and terminology used. It is a very practical module that will build from little or no financial knowledge. The content will be immediately applicable in your business. It will be relevant and serious, but enjoyable!
What is marketing?
Evaluating your company’s marketing efforts
The business benefits of using social media
What is changing?
Impact on society
Impact on business
Case studies – Best practice examples of businesses using social media
Social media demonstration
Presentation skills: How to sell yourself and your ideas to senior management
This course qualifies for the following CPD programmes: